Working with a digital and offline content creation agency, such as WK360, can bring a range of benefits to your business, increasing brand integration between different media channels, and making it quicker and more efficient to create and publish content. If you haven’t worked with an agency before, now is exactly the right time to ask, and to learn. Here’s what you need to know.

What is a Content Creation Agency?

The formal answer to this is that content creation agencies are vehicles for creating lots of different types of content to increase your brand awareness. The informal answer is that the people behind the scenes are passionate creatives who are so up to date with the latest marketing trends that they can cook up a media strategy with the skill of a Michelin Star chef. The result? You get high-quality, tested, digital content that can be used online and offline in marketing, product launches, retail environments, and internal comms.

Why is a Content Creation Agency useful?

With increasing numbers of businesses going digital, the competition is tough. If the company next door is already using a content creation agency, the statistics show that your organisation is likely to suffer. The reason for this is simple: content creation is tough work. The creatives who do it have to monitor trending topics, keep on top of industry developments, and make sure that they are on-point with the latest tech. Currently, that means a heap of developments in CGI, photography, video graphics, animation, styling, and socio-political awareness. Not many companies have the time or resources to do this alone. Furthermore, many companies do not have the technology to monitor what is successful and what is not.

So, what do I gain?

Aside from visibility, the first thing is peace of mind. Outsourcing to experts always means a guaranteed solution, which can be a significant stress reliever. Research has demonstrated that this increases the overall effectiveness of your team. The second benefit that a content creation agency can offer is a combined increase in efficiency and productivity, simply because it frees up time to focus on other tasks. This, according to the evidence, unlocks the capacity for innovation and growth, which is the third element of the narrative.

What else do I need to know?

The skillset of your creative team makes a real difference. Some content creation agencies will outsource your briefs, so be sure to stay clear of these. Others will take the time and effort to build a creative network that works together to problem solve, design solutions, and create a coherent strategy. This requires both teamwork and access to CGI artists, photographers, photography studios, videographers, animators, stylists, and copywriters. Very few agencies can tick all of the required boxes, and even fewer have access to those who are experts in their fields. Therefore, it really pays to do the homework. Get it wrong, and the result will be disappointing. Get it right, and the returns are considerable.

What questions should I be asking to get it right?

Start by making sure that your partner has all the capabilities in-house. Content creation is demanding and ever-changing, and you will need a partner that can adapt to your changing needs. The management can be time-consuming so look at the solutions on offer that ease the pain and stresses of management. At WK360 we use a multitude of technologies designed around people to simplify and reduce the management time, automate the mundane tasks involved in content creation and therefore increase productivity, and tools to monitor the success of the activity so that it can be adjusted and optimised - everything in place to deliver success based around the right content for the right audience and the right time. 

What Next?

If you have any questions about how a content creation agency can help your company or you are interested in seeing some of our time-saving technologies, then please give one of our creative team a call today.

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