Striking a good balance between hard sell and organic content on social media can make all the difference at Christmas.  

It’s nearly December, and you’ve got your marketing plans locked in and ready to launch, if they haven’t gone live already. But have you thought about how to keep things fresh and engaging on your social media channels? If you’re a company with a presence on Instagram, then you need to give some thought to your content throughout December, and how you can keep engagement levels high.  

Here’s some great ideas for content that can slot between your planned marketing posts to keep your feed engaging and conversational.