Renewing the reliability of print 

Print media offers the solution, with its ability to reproduce colours with exceptional quality and precision. For industries like fashion and home décor, where even a slight variation in shade can hugely influence purchasing decisions, the fidelity of print is invaluable. By utilising high-quality printed materials, brands can offer wary customers a more reliable preview of products. 

We all know that accurate colour reproduction in print bolsters brand trust. By providing consistency between the printed portrayal and the delivered products, you reinforce your brand’s reputation for reliability and quality, a crucial factor in these competitive markets.  

Research conducted by the European Journal of Marketing showed that a staggering 58% of consumers would not make future purchases from a brand after experiencing colour inconsistencies. 

Accurate colour depiction in print also dramatically reduces the rate of returns. When customers receive products that align with their expectations, satisfaction rises, and the frequency of returns diminishes. This not only delights the consumer but also benefits businesses by cutting down on the logistical and environmental burdens of returns.