AI has already had a significant impact on the creative industry, providing new opportunities, challenges, and many talking points. But to what extent is AI encroaching on creative skillsets, and what kind of positive impacts could it also bring to our studios?

It’s official - we’re currently in the Era of Artificial Intelligence. And whilst some creatives might be worrying that it’ll put us all out of a job, so far the general consensus is one of collaboration and adaption, of understanding the undeniable benefits that AI brings to the industry, as well as the limitations it currently has. So as we embrace AI into our creative spaces, here are the pros, and cons, to keep in mind.

The Pros of AI:

Automation and efficiency: AI can automate various repetitive and time-consuming tasks in creative processes, such as data analysis, image editing, and content generation. This allows artists, designers, and creative professionals to focus more on higher-level tasks and creative thinking.

Enhanced creativity: AI tools can serve as inspiration and enhance the creative process by generating new ideas, suggesting novel approaches, or providing visual references. These tools can help artists explore new styles, techniques, and possibilities that they might not have considered otherwise.

Improved productivity: AI-powered tools can increase productivity by speeding up the creation process. For instance, AI-based video editing software can quickly process and organise footage, saving significant time and effort for video editors.

Personalisation and user experience: AI algorithms can analyse user data and preferences to deliver personalized experiences. This can be seen in recommendation systems for music, movies, or artwork, which can help users discover new content tailored to their tastes.

The Cons of AI:

Over-reliance on algorithms: Relying too heavily on AI algorithms may lead to a lack of originality and creativity. If artists solely rely on AI-generated ideas or content, there is a risk of losing the human touch and uniqueness that makes creative work special.

Ethical considerations: AI raises ethical concerns in the creative industry. For example, the use of AI to generate deep fake content or manipulate digital media can have incredibly impactful negative consequences, such as misinformation, privacy violations, and the potential for criminal misuse.

Skill disruption and job losses: As AI automates certain tasks, there is a concern that some job roles in the creative industry may become obsolete. For instance, AI-generated music compositions could potentially replace some musicians or composers, leading to unemployment or skill disruption.

Lack of emotional understanding: AI currently struggles with understanding complex human emotions, context, and subtleties. This can limit its ability to create emotionally impactful art or content that resonates deeply with audiences.

Accessibility and bias: AI technologies are not always accessible to everyone due to factors such as cost, infrastructure requirements, or technical expertise. Moreover, AI systems can inherit biases present in the training data, leading to biased or discriminatory outcomes in creative outputs.

AI is here to stay, and its impact is going to deepen as programmes rapidly develop over the next couple of years. Therefore, it's important for us to strike a balance between AI-powered automation and the human creative touch to fully harness the potential of AI in the creative industry.