Save your budget and your sanity with our tips for effective creative briefing

Everyone has come across a poor briefing document before, and some of them truly are pants! Missing on details, not clear on the deliverables, or providing information that isn’t even necessary. All these factors can skew the creative process and lead to disconnections between what you’re expecting, and what your agency delivers. But effective creative briefing will save you both time and money and improve the quality of the creative output at the first time of asking.  

Following on from our recent LinkedIn Live, where Matt and Jonathan discussed Budget Saving Briefing, here’s our top tips for writing a great brief! 

Download the Perfect Briefing Template!