DigitalJoel Ide

Joe and Co.

DigitalJoel Ide
Joe and Co.

Celebrity men's hairstylist Joe Mills has created his own version of a modern men's grooming space that combines traditional values and service with modern styling.

A contemporary Barbershop based in Soho, Joe and Co. offers all the frills and service you would expect from a superior men's salon, but with a focus on an informal atmosphere. Haircuts are classic, creative or modern, cut with precision by highly accomplished, specialist men’s hairstylists, all hand picked by Joe.

To match the aesthetic of their brand and establishment, Joe and Co. were looking for a contemporary user experience for their online presence. Through close collaboration with the design studio responsible for their branding and interior design, WK360 enabled this to be continued online, creating a strategic approach that coupled a bespoke content management application and integrated mobile-responsive front end for a complete user-friendly digital experience.