In today's dynamic marketing landscape, efficiency and speed are crucial for marketing teams to achieve their goals. Automation has emerged as a powerful ally for marketing teams, providing innovative solutions that streamline processes and yield significant time and cost savings. In this blog post, we will explore how automation is transforming marketing efforts for clients, focusing on key areas such as online briefing, artwork management, online approval, digital asset storage, retrieval, and automated banner ad production. 

Online Briefing:

Gone are the days of lengthy and cumbersome briefing sessions. Automation now allows marketing teams to benefit from online briefing platforms that simplify and expedite the process. By utilising dedicated online portals, marketing teams can conveniently provide project details, preferences, and reference materials. This eliminates the need for numerous meetings, minimises miscommunication, and ensures that the creative team has accurate information from the start. 

Benefits of online briefing: 

• Streamlined communication channels 

• Faster project initiation and reduced turnaround time 

• Enhanced clarity and accuracy of project requirements 

ARTWORK MANAGEMENT:

Automation tools revolutionize artwork management by centralizing the design process. With cloud-based collaboration platforms, marketing teams can seamlessly collaborate with designers, enabling real-time feedback and revisions. This eliminates the need for lengthy email chains and facilitates simultaneous work on different aspects of a project. Additionally, automated version control ensures that everyone is working on the latest iteration, fostering efficient collaboration, and reducing the risk of errors. 

Benefits of artwork management: 

• Improved collaboration and team productivity 

• Clear version control and simplified file management 

• Streamlined review and approval processes 

ONLINE APPROVAL:

Automation enables swift and efficient approval of design concepts, eliminating delays caused by physical proofing and manual sign-off processes. Through online approval workflows, marketing teams can review and provide feedback on designs in real time, regardless of their location. This expedites the approval cycle, shortens project timelines, and minimises the likelihood of errors or misunderstandings. 

Benefits of online approval: 

• Accelerated approval cycles and reduced project timelines 

• Enhanced client satisfaction and engagement 

• Minimised risk of miscommunication or errors 

DIGITAL ASSET STORAGE AND RETRIEVAL:

Marketing teams often handle a vast number of digital assets, including logos, images, and brand guidelines. Automation simplifies the storage and retrieval of these assets by providing a centralised digital asset management system. With intuitive search functions, marketers can quickly locate and access the required files, saving time that would otherwise be spent searching through folders or requesting assets from colleagues. Moreover, automation ensures proper file organisation, reducing the risk of misplaced or lost assets. 

Benefits of digital asset storage and retrieval: 

• Efficient asset organisation and accessibility 

• Time savings in locating and retrieving digital assets 

• Minimized risk of asset loss or misplacement 

AUTOMATED BANNER AD PRODUCTION:

Automation presents a significant time-saving benefit for marketing teams through automated banner ad production. With the proliferation of social media and web platforms, advertisers require ad designs tailored to different sizes and formats. Automation tools enable designers to create a master design and automatically resize it to fit various platforms, eliminating the need for manual resizing. This significantly reduces the time and effort required to produce multiple versions of an ad. 

Benefits of automated banner ad production: 

• Rapid production of ad designs for multiple platforms 

• Consistency in design elements and branding across platforms 

• Time and cost savings through automated resizing 

CONCLUSION:

Automation has emerged as a transformative force for marketing teams, revolutionising workflows and empowering them to achieve better results. By leveraging automation tools and processes such as online briefing, artwork management, online approval, digital asset storage, retrieval, and automated banner ad production, marketing teams can save time, reduce costs, and drive impactful campaigns. Embracing automation not only improves efficiency and productivity but also enables marketing teams to focus on strategic initiatives and achieve their marketing objectives with greater ease. 

Talk to WK360 about our range of automated workflows designed to service Marketing Teams for general marketing communications and packaging, where large volumes of packaging artworks need to be managed.