The brief
34 St. John approached us to create a luxury, high-end, London-centric direct to consumer brand identity for the e-commerce and retail sale of their bespoke bathroom ranges.
As a uniquely positioned creative agency, where technology and creativity are fused, we could provide the wide range of services needed to create, establish, and populate content for a completely new brand.
Building the brand
For any new brand, a consistent voice and identity is key to consumer trust. We researched the Bathroom and Home sectors, identified key competitors to 34 St. John, and uncovered new opportunities.
Working with their team, we established the brand identity, values, mission, and unique selling proposition, settling on a strong, authoritative tone with flair and energy.
We then built brand guidelines, logo parameters, mood boards, colour palettes, copy, and marketing visuals as a stable foundation for years to come.
Bringing the product to life with CGI
With this solid groundwork in place, our next step was to create visual content. 34 St. John needed a huge catalogue of images to populate their e-commerce website and their social media outlets.
With the majority of the product being crafted in Italy, traditional product photography wasn’t an option. Our team of CGI professionals produced over 1,500 photorealistic images.
A controlled, collaborative process
The client was thrilled with the results and was involved in all stages of production. The beauty of CGI is that it’s a completely controlled environment, with none of the variables or time constraints that come with a traditional photography shoot. 34 St. John was able to rely on us for the entirety of this service, without the need for them to outsource or bring external creatives into an established relationship.
Looking to the future
34 St. John’s website and online presence launched to immediate acclaim, gaining exceptional traction throughout the home décor and interior design community, and quadrupling their financial targets within their first year.
The team is thrilled with the launch, and already have phase two plans drawn up, which we look forward to collaborating on. We celebrate a client/agency relationship that has borne such effective results so quickly.
