A need for smarter workflows
Creating CGI product imagery for multiple SKUs sounds simple – with the right partner, it is. English Provender needed imagery that was consistently accurate and easy to update as ranges evolved.
Their existing supplier couldn’t keep pace: image creation became slow and process-heavy, delaying new assets into the market. Shoots happened sporadically – sometimes months apart – with sets being rebuilt every time, causing inconsistencies.
Like their own products, they wanted a simpler process: less hassle, better outcomes.
A better way of working
WK360 built a library of master blank CGI models covering every pack shape across the English Provender portfolio. New imagery could then be produced by applying the latest artwork to the correct shape, with no need to recreate from scratch.
This gave a fast, repeatable, highly accurate workflow with easy, high-quality updates.
Most importantly, it lifted workload pressure from the client's team. No more chasing imagery, no rigid systems or long lead times, just a trusted partner delivering fast and getting it right first time.
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The consistency of CGI
Switching to CGI gave English Provender full control over consistency. Photography can shift subtly between shoots, with slightly different shadows or lighting producing product images that feel disjointed.
CGI removes that variability entirely. Producing an identical image six months later is as simple as opening a file; lighting, angles, and shadows are recreated exactly the same, protecting customer trust.
Making products easier to shop
With the master CGI image library approved, we could then assist with image optimisation for e-commerce usage.
Smaller images and thumbnails can be hard to read and risk being misidentified. Using the masters, we refined the assets to prioritise the information customers need most, removing non-essential elements to give key details greater prominence.
The biggest win for English Provender wasn’t the faster imagery, it was gaining a reliable partner whose reusable assets and responsiveness made accurate, high-quality production effortless.
