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Where accuracy meets e-commerce.
In e-commerce consumers make decisions in a matter of seconds. For HiPP Organic, ensuring products were easy to identify online was important, as many products within the range feature only subtle differences between age groups and nutritional stages.
The team recognised the potential of CGI to deliver consistent, e-commerce optimised imagery across the range. Beyond producing attractive visuals, the images had to be accurate, whilst faithfully reflecting the product information, as minor differences matter.
Consistent product imagery across the range
WK360 built HiPP Organic a comprehensive product CGI image library spanning tins, bottles, jars and trays, capturing every fine detail and taking particular care to ensure colour and texture were consistently accurate and reflected the real product.
Every asset was reviewed against brand and compliance standards, delivering a scalable process without compromising accuracy; a crucial element of establishing brand trust.
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Accuracy that nurtures trust
For infant nutrition, precision isn’t just visual, it’s a promise to parents. With products designed for specific stages of development, even subtle variations needed to be represented exactly right.
WK360 paid close attention to everything from on-pack product specifications to how the colours and key information appeared on the digital shelf, giving HiPP Organic confidence that their customers were seeing the right information, and their retailer partners had a range that looks consistent everywhere.
Clarity meets small screens
With the CGI library approved, we approached a new challenge of tackling performance online.
Working from the same trusted assets, WK360 optimised product imagery for smaller screens, stripping back non-essential information and sharpening what mattered most, so products stayed clear and recognisable even at thumbnail size, ensuring e-commerce-ready assets were designed around real customer behaviour, helping parents find the right products quickly on any screen.
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Built once, built to grow
Our work with HiPP has evolved beyond image creation, and we now hold the master CGI models for HiPP Organic’s core ranges. Rather than rebuilding from scratch, approved artwork is applied to existing models, cutting production time and ensuring full consistency.
Combining CGI production, e-commerce optimisation and master asset management, WK360 has helped HiPP Organic develop a content ecosystem that supports its products as every stage, wherever they appear.
