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Keeping pace with KP's portfolio
KP’s teams manage a portfolio of familiar snack brands, with new flavours, pack sizes and seasonal launches creating a continuing need for product imagery. They need images that reflect each pack accurately and stay consistent across the range. WK360 supports that work by producing CGI imagery for product launches and ongoing marketing.
Product imagery for retail and marketing
KP needed shoppers to recognise its products online and clearly see the details that help them choose, including flavour and pack weight.
The brief was to turn supplied pack artwork into accurate 3D product images for supermarket websites, covering nearly 20 brands and their different pack sizes and variants. Each image needed to reflect the pack faithfully, with a production process that could keep pace with new launches.
WK360 creates CGI renders from supplied pack artwork and adapts them across product variants and formats. This gives KP a repeatable way to produce imagery as its range changes.
Consistent imagery across product variants
We combine 3D pack models with artwork supplied by KP to create realistic product images.
This approach lets us adapt imagery for different flavours and pack sizes while keeping the appearance consistent across each brand’s range.
Finding and exporting the right images
KP’s teams and partners need to find and export product images for different uses.
We built an image management system around KP’s CGI workflow, helping users organise, search, and export renders for internal teams, retail partners and creative agencies.
Automated reformatting prepares files to meet Brand Bank’s requirements.
Clear product details on the digital shelf
Shoppers need to recognise a product and read its key details when viewing a small image online.
We work with KP to create digitally optimised versions of its CGI pack images, making information such as pack weight easier to see while retaining the brand’s appearance.
Images are prepared to meet the requirements of the channels where they will appear.
A shared library for KP's teams and agencies
As the work expanded, KP needed a central place for teams and agencies to access brand materials. We extended the image management system to include brand guidelines, finalised imagery and retailer-specific point-of-sale materials.
The shared library helps reduce duplicate files and manual administration, while giving KP visibility over how materials are stored and shared across markets.
Supporting KP as its imagery needs evolve
KP now has a shared library for product imagery and brand materials, alongside a CGI production process that supports its changing range.
We continue to refine pack models and image sets to improve realism and consistency. We are also updating how files are organised to make images easier to prepare for different channels
“Thanks to everyone involved in turning around the images. Your support is always appreciated!”
E-commerce Manager - KP Snacks.
