Global reach. Zero room for drift.
WD-40 is one of the world’s most recognisable brands, and that recognition has to hold everywhere. Video, packaging-led campaigns and in-store materials launch across multiple markets and retail environments - all needing to feel instantly and unmistakably WD-40.
Without a joined-up way of working, consistency slips, effort is duplicated and teams spend time fixing problems instead of moving forward.
Create one. Deploy everywhere.
WK360 works alongside WD-40 as a launch partner, translating campaign ideas into practical, repeatable assets across video, POS and marketing content. By treating every output as part of one ecosystem, we help the brand create one and deploy everywhere: faster rollouts, clearer execution and more consistent brand presence.
Consistency that builds trust
With centralised production and scalable assets, WK360 helps WD-40 launch faster while staying instantly recognisable. This includes campaign videos with supporting edits and localised versions for global reuse; and in-store POS that carries the same visual cues from screen to shelf. Every asset works together, keeping WD-40 clear, consistent and trusted everywhere.
