Post Production Studio
Product-enhancing creative and colour retouching
Post production, in a nutshell, is the highly skilled and specialist process of refining images. It provides a way to get each product to look just the way you want it, enhancing the detail where you need it and reproducing accurate colours whilst staying true to the atmosphere and environment of the shot. The Post Production team at WK360 are passionate about being creative with their retouching and seriously accurate with their colour. We're well practised too – we first started perfecting the way colour was reproduced in print in 1979, just a few years after the last moon landing!
These days we specialise in working for the most colour critical markets of fashion and homewares, markets that demand the extremely high standards that we generate. With an increased demand for web content, post production services are more important than ever. Maintaining a consistency of colour across imagery is crucial to avoid barriers to purchase and every pound spent on image consistency is guaranteed to return itself multiplied in increased sales and reduced returns.
Teamed with our Image Studio, our Post Production team has the skill and ability to act as your image content creation hub, taking your product from shoot list to web- or print-ready colour correct images all under one roof. But it’s not just about new imagery – Post Production has a number of applications for your existing imagery too. We can refresh old images to make them look like new, giving you more online content for less. We can change the colour of clothing, add patterns to fabrics on sofas, and seamlessly replace old products with new in existing shots – avoiding expensive re-shoot costs.
Creative post production can create a new reality through photo-realistic retouching, and reveal the truth of your products through skilled enhancements and colour corrections. This is the art of Post Production, and the secret to giving you the edge.