Pack and product Photography

Our Photography Studio is a state-of-the-art, 4,000 sq ft space fitted with its own kitchen, bathroom, storage area and lounge. Our camera equipment is of the latest spec, notably the 100-megapixel medium format cameras we use for Product Photography.

Product Photography is our Image Studio’s bread and butter work. Our extensive portfolio ranges from teabags to handbags; beauty cream bottles to wine bottles; boots to Boots and Domino’s to dominoes! We have a keen understanding of target audiences and how to please them. We always have suggestions, tips and feedback from technical experts to give you the complete, all-encompassing service. WK360’s experienced Photographers are experts in shadows and lighting, and will make your product flourish with a new-found glow.

When choosing a product photographer or partner, consistency and clarity are essential. Look for images that accurately reflect your product’s colours, textures and finishes, so customers feel confident in what they’re buying. Accurate shots can dramatically reduce returns rates and customer satisfaction. Packshots, often shot in a studio against a clean background, should be sharp, uniform and ready for any platform — from e-commerce sites to catalogues.

Our highly experienced product photographers can capture all kinds of shots — from cut-out photography and packshot photography for e-commerce, to lifestyle and room-set photography. These all have hugely different purposes and audiences, and are all beneficial to the right clients in their own way. Our cut-out and packshot photography is generally taken on a white background, with any shadows or other imperfections removed in post-production.

Conversely, lifestyle photography and room-set photography rely entirely on props and surroundings. Our Luton Photography Studio is spacious enough to build physical room-sets (unless you’d prefer our CGI department to create 3D models instead) and lifestyle photography can work both in-studio and on-location - our Design Team will make sure you have the best props, backgrounds and placements to capture the most dynamic imagery.

HEALTH & BEAUTY PRODUCT PHOTOGRAPHY

Health and beauty products rely on flawless imagery to communicate quality. Whether it’s skincare, cosmetics or fragrance, every detail matters: labels must be legible, colours true to life, and finishes shown without distortion. Many brands also benefit from styled photography that reflects lifestyle aspirations as much as product function. Our product photographers and CGI artists have worked with regulated retailers like Boots, so we know how to balance compliance, technical accuracy and visual appeal.

FASHION & ACCESSORIES PRODUCT PHOTOGRAPHY

Good fashion photography goes beyond making clothes and accessories look neat — it’s about showing shape, fabric and fit in a way that feels authentic. E-commerce packshots should be consistent across a full range, while lifestyle imagery can help shoppers picture themselves wearing the product. The right product photographer will combine precision with creativity, ensuring your imagery reflects your brand identity while converting browsers into buyers. Take a look at some of our shots below… it’s just a small sample so, if you’d like to see more, give us a shout!

FOOD & DRINK PRODUCT PHOTOGRAPHY

Food and drink photography has to do more than just look attractive — it has to capture freshness, colour and appetite appeal. For packaged goods, sharp product photography that shows detail and compliance information is essential. For marketing campaigns, styled or room-set photography can bring out atmosphere and taste appeal. Many brands now mix photography with CGI to achieve consistent bottle or pack renders at scale — an option WK360 offers where speed and repeatability are key.

We’ve worked with many leading retailers and brands to ensure their products both come to life and conform to regulatory requirements.

INTERIOR & HOME PRODUCT PHOTOGRAPHY

Customers buying furniture, décor or homeware want to see products in context as well as in isolation. A good photography studio should offer both: clean cut-outs for catalogues and detailed room-sets that showcase scale and lifestyle. For brands managing large SKU ranges, CGI can also provide a cost-effective way to create multiple style variations. At WK360, we guide clients on which route is most efficient for their product range and budget.

PROFESSIONAL TRADE PRODUCT PHOTOGRAPHY

Industrial and trade products often demand technical accuracy rather than glamour. Clear, consistent photography helps buyers understand specifications and features quickly, whether in a catalogue, online store or training manual. Key things to check are lighting control, colour accuracy and repeatable setups — so that even large product ranges look uniform. Our photographers specialise in balancing technical precision with speed, ensuring imagery is as functional as it is professional. Take a look at our WD40 case-study to see how we helped their marketing team revitalise the brand.

5 Things to Look Out For When Choosing a Product Photography partner

True-to-life colour and detail
Poor photography can misrepresent textures, finishes or shades. Look for a studio with the right equipment and expertise to capture accuracy.
Consistency across every image
Your products should look uniform across a full range — from lighting to angle to background. Consistency builds trust and strengthens your brand.
Flexibility of styles
From clean packshot photography to lifestyle and room-set imagery, the best studios can adapt their approach depending on your needs and budget.
Scalability for large ranges
If you have multiple SKUs, seasonal campaigns or frequent updates, you’ll need a setup that can deliver product photography services quickly and at scale.
Experience in your sector
Beauty, fashion, food & drink and interiors all have unique requirements. A product photographer with sector-specific experience will know what matters most for your category.

If you’ve got a product you want to shine in the spotlight, then get in touch today to see what our Photography team can do for you.
Give us a call on 01582 825276 or get in touch with the form below.

GET IN TOUCH WITH WK360