Moving Stills (Cinemagraphs)
These nifty things are, essentially, a moving image. They are a mesmerising combination of photo and video usually containing some small, delicate motion that loops flawlessly into itself, while the rest of the image remains entirely stationary.
According to a study by the Social Science Research Network, 65% of us are visual learners. This means that more than half of your audience would prefer consuming information visually. Videos are key for this, but they don’t command your attention with the same immediacy as cinemagraphs do.
Having only existed in the last decade or so, cinemagraphs have a fascinating way of drawing an audience in. They can help you find your niche in a crowded market, which is why they have now become extremely popular for product advertising.
Where can you use cinemagraphs?
Cinemagraphs are incredibly versatile – essentially, digital artists can use anything that moves to create one. Through a quick Google search, we can see that waves crashing onto a motionless beach is one of the more popular ideas. The fashion industry has seen many cinemagraphs – for example, capturing a model’s shining smile on a still background, or some clothing blowing in the wind.
As a sophisticated, subtle, yet eye-catching piece of artwork, cinemagraphs are used primarily to improve a customer’s user journey. They could be featured on website homepages, social media posts, and email marketing campaigns. if your intention is to engage your audience and to extend your user’s dwell-time, cinemagraphs would be a solid solution.
How do we make our cinemagraphs?
Whether you have ideas for them already or not, our creative designers will help you find the ultimate concept for your cinemagraph. Once ready, our photographers will capture the still image, while our studio develops the moving animation. This will be created either through traditional videography, or through our CGI software, which allows for more elaborate animation. After that, we would splice the two together, loop it and convert it into a simple GIF.
Cinemagraphs allow for the subtleties of photography to be enhanced by the movement and life of a video, drawing the viewer’s attention to elements that might otherwise go unnoticed. Why not speak to us today about how we can bring your products to life through cinemagraphs.