Colour Swatch Matching


At WK360, we can help you show your true colours.

Colour management across your imagery isn’t just important, it’s critical for consumer trust. We work with some of the most colour critical brands around and use these techniques and skills to help all of our clients reduce their return rates when selling through mail order or online.


If two products of the same colour appear differently online or in print, then customers begin to mistrust what they see and start to build barriers to purchase.

Colour management and swatch matching is a vital part of ensuring these barriers are demolished during the purchasing journey. When the customer receives the product, accurate colour reproduction will reduce the likelihood of returns due to misguided colour expectations.

WK360 has been swatch matching for over 30 years for homeware and fashion companies. We excel in colour management - our years in the industry have given us the experience to take control of colour from the camera to the final printed copy, and we treat web images with the same degree of care and professionalism as we do for print.


Thanks to our experience in the mail order market, we know how important accurate colour reproduction is for both catalogues and online - especially in the fashion and homewares markets.

We are always ahead of the game in terms of new standards and profiles: there’s nothing we don’t know about colour - it’s where we started out after all!

Give your customers trust in your products, by trusting the experts at WK360 with your photography and colour management.