When Robert Dyas was bought out by Theo Paphitis, one of his first moves was to extend the reach of the brand.
Theo came to WK360 with this project because of our end-to-end approach to catalogue production, meaning that we could design, artwork, shoot and repro each of catalogues under extremely tight deadlines, with the minimum input from the Robert Dyas team. Our previous work with Argos, Woolworths and Toys R Us is testament to our capability in working under such conditions.
We developed a design template using Theo’s brand equity, building up the Robert Dyas brand with him, introducing “Mrs P” as a mechanic for highlighting hero products. We then had the fun challenge of finding the benefits in each innovative product and communicating it quickly and engagingly through the printed page.
Four years on and WK360 is still providing the edge to Robert Dyas’ catalogue design and production, enabling them to react incredibly quickly when products arrive very close to market launch dates. We’re still designing and producing their print catalogues and mailers, and Robert Dyas continues to grow from strength to strength.
Our illustrations and creative concepts helped the client to visualise the final piece before production started, and our art direction throughout the shoot saved hours of wasted studio time.