Are your e-commerce images truly optimised?

Let's find out!

Your optimised imagery check-list

Ensuring your ecommerce product images are well constructed, impactful and consistent across the whole range isn’t a luxury.

We all know it’s crucial to building brand trust, influencing buyers and increasing sales. Yet, we also know producing the imagery at the right standard, efficiently, on time and at scale is easier said than done.

Here is a quick check-list you may like to run through to self-audit your production of images for the digital shelf.

How many can you tick off?

Briefing:

  • Our briefs cover entire ranges of products in one consolidated job
  • The scope of briefs is quickly signed off and approvers clearly defined
  • Our briefs rarely require amendment after submission to our creative production agency


Product:

  • We have CGI models of our products available well before the products arrive
  • Product data-sheets are easily accessible and are provided with the briefs
  • There is always clarity over the product variants and creative needs

Creative partners:

  • Our strategic design partner is able to turn out the full range of creative needs in good time
  • We have an experienced creative production partner that knows how to turn designs into ready to use optimised imagery
  • Our creative production partner is expert in managing consistency (colour, copy, regulatory elements, brand elements) across pack variants
  • Our creative production partner is able to manage high volumes of SKUs in the time frames required, without sacrificing quality

Systems, processes and reporting:

  • I have real-time visibility of the project progression and status of each asset
  • All relevant stakeholders can see artwork in one place and provide amends with ease
  • There is an audit trail for each asset, including who requested any changes
  • Our process includes AI and human QC elements
  • It is simple to access and share finalised assets without confusion over versions
  • This process runs smoothly and is low stress


The images:

  • Our images always have consistent colour representation across all product variants
  • Product images are optimised for ecommerce, removing detailed copy and highlighting key information
  • Call-outs are used to draw attention to vital pieces of information on pack or emphasise a selling point
  • When displayed alongside each other, our ecommerce imagery always looks like part of the same family
  • Our brand guidelines are always faithfully represented

Let’s talk about how we can help you...


Whatever you're launching, let's make it work everywhere.

From packaging and product imagery to marketing content, we help brands deliver consistently across every asset, channel and market. 

Give us a shout and we’ll explore how.

Fill in this form or give us a call on 01582 487580.



 

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