CONNECTING THE DOTS
Industry insights, tips and tricks for brands who want to produce powerful and consistent content and packaging.
FILTER POSTS
Turning the page: the revival of print media for home and fashion brands
It might feel like print has been replaced by digital channels and e-commerce shopping preferences, but print is undergoing a resurgence.
How to keep your Instagram page festive and engaging this December
It’s nearly December, and you’ve got your marketing plans locked in and ready to launch, but have you thought about your social media content?
Test Your Colour Skills...
When it comes to audiences and colour, agencies need to get it right. Research shows that 90% of product judgements are based upon colour alone, which sounds reassuring until an episode like ‘the dress’ occurs, and creatives are left shivering.
CGI vs PHOTOGRAPHY: Which is better for e-commerce?
It’s got to look real, feel real, and – in terms of user experience – be real. So, what’s the best solution for eCommerce imagery?
Transform The Way You Work - Media Toolkits
A media toolkit is a clever, proactive and intuitive package which provides you with a fully stocked library of all the digital and marketing assets you will need.
Everything You Need to Know About CGI Bathroom Sets
They are infamously difficult to market, irritatingly subject to fashion trends, and – due to their cost – often a hard sell, but the ideal bathroom is something that everyone dreams of…
What Are The Benefits Of Image Retouching?
Image retouching, or swatch-matching to maximise the accuracy of colours used in your content and branding materials, is important to improve customer satisfaction, reduce returns, and increase your ROI.
4 Reasons You Should Incorporate CGI Into Your Product Marketing Content Plans
Computer Generated Imagery (CGI) is most commonly associated with Hollywood epics, but is now being used as part of marketing strategies by a wide range of businesses – from health and beauty brands, to interior designers and packaging manufacturers.
Why Mobile Image Optimisation Is Essential For Your Sales Post-Covid-19
Mobile image optimisation is the optimisation of your images for viewing on small format digital devices. It recognises that your product imagery has multiple viewing platforms.
The Importance Of Visual Content In 2021
Content reigns supreme in digital marketing, yet recent years have seen a massive shift towards visual content, as opposed to text.
What Is Photorealistic CGI?
If a picture says a thousand words, then a luxurious, aspirational lifestyle shot can write novels for your brand.
5 Ways to Improve Your Bottom Line by Managing Colour and Using Imagery Creatively
Colour management is critical to your consumer trust - here are 5 ways to save money through proper colour management.
Digital Composite Shots: Combining CGI and Photography
Combining photography & CGI can be an incredibly cost- and time-efficient way of creating content.
How To Use Cinemagraphs Effectively (+ Infographic)
Cinemagraphs are, essentially, a moving image. They’re sophisticated and mesmerising, and should be a staple of your website.
Traditional Photography vs Computer Generated Imagery
Authentic realism vs state-of-the-art technology - what is better for you?
6 Reasons Why Your Business Needs Professional Photography
You think you can do it all yourself? It’s trickier than it might seem…
Animated 360° Footwear Photography
Sick of having to refund ill-fitting products? Animated 360° shots are the answer.