CGI PRODUCT
bringing your products to life
CGI PRODUCT BY WK360 – THE PERFECT SOLUTION
Product CGI is becoming incredibly important to brands and retailers, and photorealism is the key. As we often say, we strive for imperfection! As more content is required for more channels, CGI has become the most flexible and sensible choice. CGI products can be seen and listed through web, on paper, and now, with recent developments in mobile technology, through mobile devices in the form of augmented reality.
CGI Packaging by WK360
CGI Furniture by WK360
Photography is great for high-volume, short-life product shots, but if you have a product with longevity and you want to keep it fresh and used across many channels, then CGI is your most cost-effective option. Talk to our specialist teams about your requirements and see how we can help out.
Give us a call on 01582 825276 or get in touch with the form below.
FREQUENTLY ASKED QUESTIONS
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CGI (computer-generated imagery) Product imagery refers to hyper-realistic digital renderings of products which showcase your product in high-quality images without traditional photography.
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CGI offers much greater flexibility – once the digital asset is created, it can be adapted for multiple channels (print, web, AR), edited on the fly, and reused across seasons. For products with longer lifecycles that one season, CGI proves more cost-effective in the long run.
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CGI is known for faster lead times compared to organising full product photography shoots. Exact timelines depend on your project's complexity – contact the team for a detailed turnaround estimate.
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The upfront investment in CGI may be higher, but over time it's far more economical than repeated photography, especially when products are updated, repurposed, or used as AR assets.
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CGI files can be delivered in high-resolution formats suitable for web, print brochures, social media, and even augmented reality applications – making them incredibly versatile.
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Absolutely. Once assets are created, they can be reused, restyled, or updated quickly, reducing the need for costly reshoots. Brands can respond to seasonal trends or marketing needs without incurring additional studio setup costs.
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Extremely. From lighting and props to textures and room set design, every element of a CGI render can be customised to align with your brand’s look and feel – ensuring consistency across campaigns.
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Yes. With CAD files and product specifications, photorealistic computer-generated product visuals can be generated before manufacturing is complete – accelerating campaigns and reducing delays caused by physical photoshoots or product shipping.
