Design Adaption is the process of executing an initial design or design guidelines, seamlessly and consistently across all the marketing collateral needed. This can include packaging, point of sale (POS), and sales literature.

A content production agency is a specialist creative agency that converts brand concepts and designs into tangible assets for use in the market. Content production agencies like WK360 convert ideas into printed and digital marketing materials, packaging artwork and other assets.

It is about efficient execution to support high-end brand development work. It's where the brand meets the market.

A style guide, or style manual, is a documented set of rules, examples and standards for the design of literature, packaging, website pages, signage, and any other form of content, often showing examples of execution.

Often a style guide is created for a campaign, to help multiple agencies create all the content needed to support it and ensure consistency. Guides will cover everything from how graphics and type is used, through to the look and feel of imagery. 

A marketing tool kit is a collection of assets that have been created and are ready to use or adapt very quickly in anticipation of them being needed. For example a product launch may require banner ads, video, ecommerce imagery, sales templates, etc. These would all be created in standard sizes ready for requests so that they can be used straight away or adapted when needed, together with logo and graphics, again ready to use.

We would often store and distribute these assets via our DAM system, so users can even make changes on the fly and everything will be from the masters. 

Screens use a different colour system from print. Screens recreate all the colour we see just using Red, Green and Blue (RGB).

The most common form of printing, print in four colours, also known as four colour process. These are Cyan, Magenta, Yellow and Black. Black is shown as K which stands for Key or Key colour.

This is because black adds depth, whilst the other colours are combined to produce different colours, shades and tints. 

Colour separation is the term used to describe being able to view the individual colours that are used in a graphics file.

Often this is four colour process (CMYK) but it is not unusual to use special colours.

Special colours are a colour that is not made up out of four colour process, they are a single coloured ink. This is because they are either difficult to achieve in four colour process, such as orange, they are metallic, such as gold or silver, or they are a brand colour that is easier to reproduce consistently across lots of printed items by using a special colour.

If your products are purchased based on colour, such as garments and home furnishings, it is important that your imagery is as accurate as possible, and that multiple images of the same product are consistent.

Swatch matching is the process of accurately retouching the product imagery so it represents the product. This reduces barriers to purchase as the consumer is not faced with a number of images for the same product that all look different, and reduces returns as the consumers expectations are met.

It is true to say most screens can be calibrated, however the better the monitor the better the result. We use WYSIWYG, What You See Is What You Get screens.

Using specialist colour measuring equipment our retouching screens are monitored and adjusted so that they accurately display the correct colour every time.