BRAND GUARDIANSHIP

Colour is incredibly important to the value and recognition of a brand. Without colour management built into the marketing and creative process, brand colours can start to vary from media to media and in doing so, will lose some of its identity and power with consumers. It doesn’t matter if you are a super brand or a small growing business, owning a colour that is synonymous with your brand will add value to it that will grow over time if you take care of it.

At WK360 our colour management team will take care of your brand assets, ensuring your brand colours stay true. Using our Digital Asset Management and Colour Management solutions combined will ensure that your brand is under the protection of WK360 as your Brand Guardians.

COLOUR MANAGEMENT FOR IMAGERY

Many of our clients manufacture or sell product that is colour critical. This usually means that the colour of a product is important to the decision making process of their customers. We embed the colour management process right from the photographic stage through to print or distribution through digital channels. At WK360 we will ensure that your product colours are reproduced faithfully and remain consistent across every channel, from print to digital.

COLOUR MANAGEMENT FOR PACKAGING

Managing colour across different substrates is never easy, but at WK360 we have the tools and techniques to achieve this on a wide variety of substrates. Using the latest digital colour reproduction softwares and proofing devices, we can simulate substrates and special colours to accurately reproduce what you can expect to see on press.

COLOUR MANAGEMENT FOR CATALOGUES

Mail order companies and retailers suffer from a high level of product returns, it is one of the downsides of online shopping. Although this can be for a number of reasons depending on the market, you can be sure that if colour is part of the purchasing decision, one of the biggest reasons will be that the colour in the catalogue didn’t accurately represent the colour of the product. At WK360, we can help you colour manage your imagery and deliver files so that you can minimise product returns due to colour variation from product to catalogue page. With 40 years of experience, we manage the process from the start to the moment the catalogue comes off the press.

We work closely with web and gravure print providers in Europe, the US and the UK, often visiting them and building relationships so that our clients’ work gets treated like gold dust. If you aren’t happy with the quality of the print you are getting, it may well be down to a lack of colour management in the process, so talk to us about your colour management issues and we will be happy to offer you a free colour management audit.

COLOUR MANAGEMENT FOR IN-HOUSE STUDIOS AND AGENCIES

We manage colour for a number of agencies and client In-house creative studios. Using a suite of technology, we can streamline your file production process at the same time as managing colour throughout the project.

With over 40 years of experience, we have saved clients tens of thousands of pounds in artwork production costs and helped brands and retailers increase sales through improved image reproduction. Embedding colour management into the creative and marketing process will enhance your brand, build trust with your customers and pay for itself year after year.

Talk to our expert team of colour fanatics and learn how we can help to improve your imagery and brand.
Give us a call on +44 1582 487580 or get in touch with the form below.

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