CATALOGUE DESIGN, PRODUCTION & REPRO
CATALOGUE DESIGN
Our catalogue design work is unrivalled. Thanks to our 40 years of experience, we design and create catalogues for both online and print. We can create awe-inspiring content for your brand, and we always follow the brief from start to finish to create a clear and on-brand form of communication.
Companies of all shapes and sizes come to WK360 for our design skills. We communicate across language barriers for global brands, invigorate consumers for retail brands, and get business-to-business brands’ USPs to flourish. We collaborate with branding agencies or we can do it ourselves - either way, we’ll design your content to communicate as effectively and powerfully as possible.
CATALOGUE PRODUCTION
Although catalogues and brochures share the same unlikely medium in the modern digital world (pages!), there is a difference in the science of producing each. Catalogues are designed to sell directly off the page, whereas brochures are often aspirational and informative. How customers browse each, determines what kind of page layout is used - and our artworkers and designers understand this important distinction.
Image content and the copy itself are also key to both mediums, and we have a powerful image content facility that uses Photography, CGI and Creative Retouching to produce the most impactful imagery. Our in-house Copywriters are adept at providing brand consistency, inspirational and selling copy as required by the project.
We produce some the most iconic top brand retail catalogues and some of the most effective business-to-business publications in the UK and beyond.
CATALOGUE REPRO
Most catalogues and brochures are printed using three main processes, Web, Gravure and Sheetfed. Here at WK360 we understand the nuances of each process, so your publication will always be produced to the highest standard. Our Image Team retouch using RGB so that every image can be reproduced to the highest quality online. We then use our specialist technology to create page files for each printing process, with the paper stock simulated on proofs and the various technicalities taken care of (such as minimum dots and under colour removal).
This is part of the process, all so you can achieve delicate colours and textures even when printing Gravure and strong dense colours when printing Web or Sheetfed. Our hard copy proofs are used extensively all over the UK, Europe and the US where we regularly visit the printing sites. This way we ensure that the printers understand what is important to our client’s final result.
We produce some of the most colour critical catalogues and brochures for the homewares market and fashion market, where colour reproduction is of the utmost importance when aiming to reduce product returns, as well as giving our clients’ customers the confidence to choose the right colour product for themselves and their homes.
FREQUENTLY ASKED QUESTIONS
-
Catalogue design refers to the process of creating printed or digital product listings that present multiple items in a coherent, visually structured format. It involves layout planning, visual hierarchy, typography, navigation cues, and imagery to guide readers through products efficiently and attractively.
-
Yes. Print catalogues offer tactile value and can be highly detailed in imagery. Digital catalogues, meanwhile, can include search functions, clickable links, embedded video, and animations. Hybrid workflows allow quick updates to digital files while maintaining high-quality print versions.
-
An effective digital catalogue is mobile-responsive, easy to navigate, and enriched with interactive elements like product zoom, swipe navigation, embedded multimedia, and internal links (e.g., "jump to category"). It provides a seamless experience whether viewed on desktop or smartphone.
-
While both involve design and layout, catalogues typically focus on listing multiple products with specifications, prices, and ordering details. Brochures, by contrast, tend to tell a brand story or highlight a select range of key items. Catalogues require more structured grids, consistent product representation, and often extensive data handling.
-
Reprographics (Repro for short) ensures that images, colours, and text reproduce accurately during printing. This includes colour correction, imposition (arranging pages for print), and output proofs. Strong repro workflows prevent errors like colour mismatches, misaligned layouts, or low-res imagery, preserving quality in final print runs.
-
Consistency is achieved through a combination of standardised design templates, style guides, and structured content workflows. Using modular layouts and centrally managed assets (imagery, copy, specs) ensures that regional or multilingual versions maintain brand identity and formatting fidelity.
-
Key steps include comprehensive proofing (both visual and technical), stringent QC of content, soft-proof reviews, hard-copy proofs on the intended paper stock, colour calibration, and pre-flight checks. Attention to ink coverage, trapping, bleeds, and PDF compliance helps prevent costly printing errors.
-
The choice depends on:
Audience – Are they browsing in-store, online, or via mobile?
Update Needs – Digital allows fast edits; print requires longer lead times.
Costs & Distribution – Printing incurs production and shipping costs, while digital needs hosting and compatibility considerations.
Engagement Goals – Digital enables interactivity; print offers a tactile brand experience.
If you are interested in our Catalogue Design and Production,
please give us a call on +44 1582 487580 or get in touch with the form below.
