BROCHURE DESIGN & PRODUCTION
BROCHURE DESIGN
WK360’s Design team specialises in both brochure and catalogue design. Suitable for online and print, our designs lead to awe-inspiring content that communicates in a clear and on-brand way. We work with a diverse bunch - global brands who communicate across language barriers; retail brands who excite consumers; business-to-business brands who get across their USP.
Through collaboration with design agencies directly or through brand guidelines, we design content that communicates in a clear and effective way. Great brochure design is all about communicating simply and clearly to the right audience, with the right message. Our brochures are physical proof of our now perfected skills in this sector.
BROCHURE PRODUCTION
Although brochures and catalogues share the same media (paper), there is a difference in the science of their production.
Brochures are often aspirational and informative, whereas catalogues are designed to sell directly off the page. How customers browse each determines what kind of page layout is used - and our specialists understand this key difference.
DIGITAL BROCHURES
Digital brochures take printed brochures to the next level. At WK360, we are able to deliver engaging content through mobile and web, allowing customers to browse on the go. The use of digital brochures is becoming more and more common, especially by Sales teams in B2B companies. We use our knowledge of paper-based brochures and enhance them with video content, motion graphics and audio to create incredibly engaging digital brochures that can reach customers wherever they are.
If you are interested in our Brochure Design and Production or Digital Brochures,
please give us a call on +44 1582 487580 or get in touch with the form below.
FREQUENTLY ASKED QUESTIONS
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Brochure design is the process of creating printed or digital materials that communicate information in a visually engaging way. This includes selecting layouts, typography, imagery, and messaging to suit the intended audience and purpose.
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Yes. Brochures can be produced for traditional print distribution or designed as interactive digital publications. Digital versions can include features like video, motion graphics, and clickable links, making them more engaging for online audiences.
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Mobile-friendly brochures allow audiences to browse on any device without losing readability or impact. Interactive elements such as embedded video or animations can enhance the user experience, especially for remote or online presentations.
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The choice depends on audience behaviour, distribution method, and budget. Print works well for tangible, high-impact materials, while digital offers flexibility, interactivity, and instant global reach. Many organisations choose a hybrid approach.
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While brochures and catalogues may share similar production methods, their purposes differ. Brochures are often aspirational and informative, focusing on storytelling and brand image, whereas catalogues are designed to list products and prices to drive direct sales.
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A brochure can be tailored by adjusting tone, imagery, and emphasis to resonate with different markets. For example, global audiences may require multilingual versions, while B2B audiences might focus on technical specifications and case studies.
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Brochures work best when they combine concise, persuasive copy with high-quality visuals. Photography, CGI, and illustrations can be used to support the message and make the content more memorable.
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Consistency is achieved through careful colour management, correct file formats, and design adaptations that ensure the brochure looks equally strong in both mediums. Proofing and testing across different platforms is an essential part of the process.
