CONNECTING THE DOTS
Industry insights, tips and tricks for brands who want to produce powerful and consistent content and packaging.
FILTER POSTS
The Top 6 Packaging Sustainability Blogs
As one of the UKs leading packaging design and production specialists, WK360 keep an eye on evolving trends so that our clients can be confident of getting the latest advice.
Banner Ad Automation
We can help brands automate omnichannel design production and distribution
Test Your Colour Skills...
When it comes to audiences and colour, agencies need to get it right. Research shows that 90% of product judgements are based upon colour alone, which sounds reassuring until an episode like ‘the dress’ occurs, and creatives are left shivering.
How to Plan a Packaging Rebrand
Packaging creates the first impression, conveys the brand’s values, vision, and identity, and makes an indelible mark on the psyche of the consumer.
Does Connected Packaging Really Work?
Brand evangelists love them, and successful marketing campaigns are often built on them, but what’s the real deal with QR codes? Here’s a look behind the pixels.
3 Marketing Lessons We Can Learn From Lockdown
While most of the country was adjusting to life on the sofa, the majority of creatives spent lockdown busily applying their skills to building a new, digital reality.
CGI vs PHOTOGRAPHY: Which is better for e-commerce?
It’s got to look real, feel real, and – in terms of user experience – be real. So, what’s the best solution for eCommerce imagery?
Transform The Way You Work - Media Toolkits
A media toolkit is a clever, proactive and intuitive package which provides you with a fully stocked library of all the digital and marketing assets you will need.
The Benefits of a DAM system
Efficient image and artwork file storage has always been one of the biggest headaches in the industry. Your assets are valuable, worth the time and effort you’ve put in to have them shot or created, and their storage should be taken seriously.
What a Content Creation Agency brings to your business
If you haven’t worked with an agency before, now is exactly the right time to ask, and to learn. Here’s what you need to know.
Everything You Need to Know About CGI Bathroom Sets
They are infamously difficult to market, irritatingly subject to fashion trends, and – due to their cost – often a hard sell, but the ideal bathroom is something that everyone dreams of…
How Do You Choose The Right Creative Partner?
Here is a brief general breakdown of the different types of agencies so you can understand what they do and their strengths.
How to Start Planning For a New Product Launch
There aren’t many things more exciting in business, nor more nerve wracking, as a new product launch. The most successful product launches become almost the stuff of legends – think of the original Apple iPhone launch in 2007, or the successful TV campaigns for the soft drink Tango in the 1990s.
5 Factors To Consider When Designing Packaging
Packaging design is a complex process with many factors to consider. Packaging designers have to consider two distinct sides to their work – the first being the physical, constructional side, and the other being the graphical design side.
What Are The Benefits Of Image Retouching?
Image retouching, or swatch-matching to maximise the accuracy of colours used in your content and branding materials, is important to improve customer satisfaction, reduce returns, and increase your ROI.
4 Reasons You Should Incorporate CGI Into Your Product Marketing Content Plans
Computer Generated Imagery (CGI) is most commonly associated with Hollywood epics, but is now being used as part of marketing strategies by a wide range of businesses – from health and beauty brands, to interior designers and packaging manufacturers.
Why Mobile Image Optimisation Is Essential For Your Sales Post-Covid-19
Mobile image optimisation is the optimisation of your images for viewing on small format digital devices. It recognises that your product imagery has multiple viewing platforms.
How To Find The Right Packaging Production Agency Fit For Your Brand
Find out exactly how a packaging production agency can help you with your branding.
4 Best Brand Packaging Design Trends 2021
Product packaging design is a constantly shifting field, governed by design trends that seemingly come and go.
The Importance Of Visual Content In 2021
Content reigns supreme in digital marketing, yet recent years have seen a massive shift towards visual content, as opposed to text.