360connect

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How do I connect print with the digital world?

With 360 Connect, our innovative and dynamic relay system that allows you to connect digital content of any kind to your printed materials, giving you direct access to your customers through their phones via URLs and QR Codes. Through 360 Connect, you can cultivate longer and more engaging consumer journeys, via content such as:

  • unboxing videos

  • how-to content

  • quick-start guides and trouble-shooting information

  • social media content

  • webpages

  • audio files

  • AR and VR content

  • personalised/geographically-specific content

  • competitions and prize draws

  • lead capture forms that integrate directly with your CRM

  • detailed contact information

We helped WD-40 connect THEIR CUSTOMERS to VIDEOS ON How to USE their products.

The same code was used across multiple markets and localised content served based on location. Smart eh!

As it is a relay system, 360 Connect allows you complete control to change content quickly and easily, without having to reprint. The QR code can remain the same indefinitely, as it’s the landing point that changes, giving you huge flexibility and infinite choice on what you share with your customers. Think of it as a sat nav that is directing traffic - you can just put in a new destination, and that’s where the QR code will send people to.

360 Connect is more than just a content delivery service, however. This dynamic system also gives back in the form of valuable data capture. By allowing you to monitor your content and see where it is being accessed globally, and via which devices, you can produce exceptional amounts of invaluable research to inform future campaigns. With this information, you can focus your offering, by sending different content to different types of device, and vary your content according to location, too. The system will also monitor usage, and flag up broken links, so you can repair them immediately and forestall poor customer experiences. 

360 Connect is changing the way brands interact with their customers on an international scale, and has even altered the content strategy for global brands at a local level. By marrying traditional print with up-to-the-minute digital content, we have bridged the gap and strengthened print for today’s user experience.