How MarTech Can Move Marketing from Zero to Hero!
Why Technology Is a Marketer’s Best Friend
How can Smart Technology and Automation Supercharge your Marketing?
Technology is a game-changer when it comes to doing more with less. For modern marketing teams, using automated tools, AI agents and smart marketing technology is a no-brainer, as they free up valuable time, boost productivity, and deliver better results.
Automated Tools That Make a Difference
One of the most powerful shifts we’re seeing is the adoption of automated tools that handle routine tasks with speed and precision. Whether it’s scheduling campaigns, managing assets, or reviewing creative, these tools empower marketing teams to focus on strategy and storytelling rather than admin and approvals.
Take briefing, for example. A poor briefing process can derail a marketing campaign before it’s even left the meeting room: poor consumer targeting, incorrect or missing information, lack of visual assets to support the messaging – when it comes to bad briefs, we’ve seen them all! By integrating an online briefing platform powered by technology, you can revolutionise your briefing process to ensure your brief is studio-ready before its released to the creative team. Our AI-assisted briefing tool streamlines communication, ensures clarity, and accelerates project turnaround, turning a time-consuming process into a fast and focussed task that saves everyone time and, ultimately, money.
Streamlined Artwork Management with Technology
Smart marketing doesn’t stop at brief creation. With cloud-based approval platforms and intelligent Digital Asset Management Systems (DAMS), marketing teams are improving collaboration, establishing clear version control, simplifying file access, and streamlining the review process.
In one case, our native online management tools saved a major UK home retail brand an astonishing 1,700 hours of work in a single year, proving how the right automated tools can transform even the most established and productive operations.
AI That Understands Your Brand
Let’s talk about AI. By now, most marketing professionals have tried tools like ChatGPT to write blogs, refine copy, or create visual content. But the real power of smart marketing lies in going deeper – training your own GPT (other AI tools are available!) to understand your brand’s tone, values, and strategic goals.
We’ve developed a bespoke AI-Assisted Creative Review Buddy that leverages WK360’s DNA to offer expert-level feedback in real time. Whether you’re refining ad copy, reviewing social graphics, or building out campaign concepts, this tailored assistant becomes your on-demand creative partner.
AI Agents are no longer a dystopian future
There’s so much talk about integrating AI for real results on a day-to-day basis, but it can be tricky to see those claims actualised. AI Agents can be a very effective way to include AI in your working day to speed up productivity, and improve efficiency, freeing up time for those tasks that really need human input. Take email trail nurturing, for example. A Lead-Management AI Agent can be utilised to manage the back and forth of initial contact with a cold business contact, analysing responses and choosing how to respond from a set of pre-programmed parameters. This process can go on for weeks, if not months, and the AI Agent will nurture those email conversations until it deems the responses to be favourable enough to warrant human intervention in order to book a phone call or a meeting.
There are many ways in which AI Agents can be integrated into workflows in Sales and Marketing, as well as other business workflows, so are well worth some time considering.
If you want to read more about the challenges – and solutions – of modern marketing, including the Digital Efficiency Paradox, why not download our latest free guide: The Modern Marketing Playbook. This practical and informative guide explores the difficulties facing modern marketers and discusses a range of ways to tackle those challenges, and truly find ways to do more, better, and for less.