MARKETING STRATEGY & INSIGHT

 
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Is your web presence engaging and resonating with your potential customers?

Are you struggling to rank on search returns?

Do you want your online presence to stand out of the crowd and be seen? 

The ability to measure the performance of your website is no doubt invaluable in marketing. WK360 makes it easier than ever before for you to track and monitor the impact of the content we create for you.

By providing you with a range of tools that shed insight into how your competitors’ customers are finding them, we’ll suggest ways in which you can improve your performance - making sure that customers find you ahead of your competition.

Our service will allow you to see:

  • Where your keywords rank in search engines

  • Whether you are using the best and most-searched keywords in your content

  • What your competitors are doing with SEO/PPC

  • Who is linking to your site and your competitors

  • Whether there are errors in your site decreasing your search engine visibility 

From the information we gather for you, we can create a strategic content plan that gives you the best ROI possible. With our service you will benefit from:

100% Accurate Keyword Position Tracking

Check Google,Yahoo, Bing, and YouTube rankings for all locations and devices.

You’ll be able to discover and evaluate the search terms that lead to your website, the volume at which they are used, and identify your competition. We’ll help you to organise them into useful groups and track their rankings in all major search engines at a country, city, even local level, through both desktop and mobile searches, allowing you to pinpoint where to improve your content

Backlinks Monitoring

Reveal, monitor and control all your backlinks.

Knowing who is linking to your site and understanding if they are good or bad for you is essential. Our tool will generate an easy-to-view list of links to analyse and filter, and even a ready to go disavow file if you want Google to disregard them.

Competitor Analysis

Discover the keywords and ads for paid and organic search for your competitors’ websites.

We will monitor your competitors’ websites on your behalf, and uncover what keywords they use, where they feature in searches, the ad campaigns they are running and who is linking to them, then use this information to make informed adjustments to your content and marketing campaigns. 

A Solid Marketing Plan

A comprehensive strategy and marketing checklist for you to use.

Whether new or experienced to website marketing and SEO, this step-by-step plan will guide you through the work required to get any site up to scratch and performing in search engines. Items can be checked off as tasks are completed and you can even add your own actions, which truly makes this tool the hub of all your website marketing needs.

A Full Website Audit

Prevent your site’s errors from decreasing your search engine visibility.

A comprehensive analysis of your website will identify technical deficiencies, errors related to the content, meta-tags, and site usability on computers and mobile devices. The report we produce will provide actionable recommendations that will allow any deficiencies to be corrected, in turn significantly improving your website’s position.

Linking Social Channels

Increase effectiveness of your social media efforts.

We’ll connect your Facebook and Twitter accounts so you can easily plan, schedule and share content with your followers across multiple social platforms in just a couple of clicks. We’ll also find the best time for you to engage with your target audience, as well as the type of content that yields the best results.


360Connect

Have you ever wanted to know how your customers are engaging with your printed material? 

Well, now you can with 360Connect. This clever app allows you to connect digital content to any kind of printed material, allowing you to stream directly to your customer’s phone from print, using short URLs and QR codes. 

Our management system allows you to change the content without reprinting. This not only saves you money on reprints, it also gives you huge flexibility.  

In return, you get to see where the content is being used and on what device. You can even alter the content to suit different devices and locations. Engaging with customers through your AR or digital content can help you lead them on the journey to purchase through your printed material. What’s more, the system will even warn you if a link has broken, allowing you to repair the link immediately to prevent a poor customer experience.

360Connect is currently being used on a global scale, and has had such an impact, it’s altered the content strategy for many global brands on a local level.