Mobile Optimised Images: Be creative, grow sales

Mobile image optimisation is the optimisation of your images for viewing on small format digital devices. It recognises that your product imagery has multiple viewing platforms, and as such requires multiple faces to show itself off best to consumers.

“Whereas a true-to-pack render may be fine for use on your desktop site,
that kind of imagery is failing to thrive when it is used on a mobile or tablet screen.”

A pack that is busy with information such as weight, size, USPs and nutritional information is great in your hands, or viewed on a laptop screen, but shrink down that same pack image to a thumbnail on a screen in your palm, and suddenly it takes a lot more mental decoding before wary consumers decide to add it to their virtual baskets.

Image optimisation – not just for Amazon

Online shopping is growing, there’s no arguing with that fact.

“As of 2019 it was estimated that 4 billion people regularly access the internet, and of that figure, 95% had made at least one purchase online.”

Despite such huge numbers, mobile optimised imagery, or eCommerce imagery as it is sometimes referred to, has really only gained traction with the online powerhouses such as Amazon and Alibaba. As online-only businesses, they are unfettered by the worry that product imagery should have a one-size-fits-all approach to cover bricks and mortar placement as well as digital shelves and have optimised their imagery to suit their only arena – screens. Companies who have, until now, viewed online sales as a companion revenue to their retail outlets are waking up to the fact that their online strategy, not to mention vast library of images, may actually be unsuited to the task; it’s a sobering thought – but it doesn’t have to be.

What are your options?

Mobile image optimisation is, at heart, a simple enough task, but due to the nature of the creative industry, it requires a skillset which rarely sits under the same roof. You need the eye of a designer to ensure that a stripped-back pack still retains brand identity and a triumvirate of key information, a CGI artist’s skill to create quality renders in fast turnaround times, and a manager’s discipline to keep the flow of images moving to deliver back to the client with minimal disruption. At WK360, we’ve always believed in the strength of our 360 end-to-end approach. For us, outsourcing is outdated. Using the best talent, and the most up-to-the-minute infrastructure in the form of our render management system, we can undertake your mobile image optimisation project from start to finish, without it ever leaving the building.

If you have any questions or would like to further explore mobile image optimisation for your product image library, then please get in touch and speak to us today. Give us a call on +44 1582 487580 or get in touch with the form below.