Put the ‘experience’ back into your UX with 360° spin photography
ELEVATE YOUR E-COMMERCE PHOTOGRAPHY WITH INTERACTIVE, ENGAGING MULTI-ANGLE PRODUCT SHOTS
Accurate and enticing visuals are the key to providing a good digital shopping UX and building a genuine connection with customers, but they can only get you so far. Customers want to see what they're buying, and they want to see it from every angle. The average returns rate for e-commerce purchases across the UK market currently sits at 15%, showing that customer discernment isn’t keeping pace with their UX in many cases. 360° spin photography can address this, giving your customers an ‘in store’ interactive and immersive shopping experience, increasing their confidence to purchase, and satisfaction on delivery.
What is 360° Spin Photography?
360° spin photography, also known as 360° product photography or product rotation, is a technique that allows a product to be seen from every angle. Essentially, it involves taking a series of photos of a product at regular intervals and then stitching them together to create a 360° panoramic product view. This technique can be used to create static images or full-motion videos, where the product rotates in real-time. These images and videos can be embedded on your e-commerce website or mobile app, allowing customers to get a more comprehensive and engaging view of your products before making a purchase.
What are the benefits to incorporating 360° spins into your e-commerce imagery?
1) Better visualisation of products
360° spin images provide customers with a more detailed view of the product, making it easier for them to see exactly what they're buying. With the ability to view products from different angles and perspectives, customers can get a better sense of the product's size, shape, and features. This can help reduce the chance of returns and increases customer satisfaction.
2) Enhanced user experience
360° spin photography offers a more interactive e-commerce environment, which can help to increase sales conversions and make the shopping experience more exciting for consumers. It's no secret that online shopping can feel impersonal at times, but 360° product photography helps to bridge that gap by making the digital shopping experience less about mindless scrolling and more about conscious interaction.
3) Increased trust and credibility
By offering 360° spin photography and video, e-commerce websites can increase customer trust and brand credibility, which is essential for building long-term relationships with customers and encouraging repeat sales.
4) Easy production and utilisation
Producing 360° spin photography and video used to be a complex and expensive process, but advances in studio production technology over the last few years have made it much easier and infinitely more affordable for businesses to incorporate it into their product pages. This has made it more accessible to independent retailers of all sizes and budgets. Incorporating 360° spin imagery into your product pages will help your e-commerce business stand out in a crowded marketplace, and provide your customers with a more enjoyable and memorable shopping experience.
