How to use both for brilliant brand visuals

Here’s our six tips for styling your CGI roomsets into believable living spaces.

How interactive and engaging 360° spin photography will elevate your consumer experience.

When it comes to audiences and colour, agencies need to get it right. Research shows that 90% of product judgements are based upon colour alone, which sounds reassuring until an episode like ‘the dress’ occurs, and creatives are left shivering.

It’s got to look real, feel real, and – in terms of user experience – be real. So, what’s the best solution for eCommerce imagery?

A media toolkit is a clever, proactive and intuitive package which provides you with a fully stocked library of all the digital and marketing assets you will need.

They are infamously difficult to market, irritatingly subject to fashion trends, and – due to their cost – often a hard sell, but the ideal bathroom is something that everyone dreams of…

Image retouching, or swatch-matching to maximise the accuracy of colours used in your content and branding materials, is important to improve customer satisfaction, reduce returns, and increase your ROI.

Computer Generated Imagery (CGI) is most commonly associated with Hollywood epics, but is now being used as part of marketing strategies by a wide range of businesses – from health and beauty brands, to interior designers and packaging manufacturers.

Mobile image optimisation is the optimisation of your images for viewing on small format digital devices. It recognises that your product imagery has multiple viewing platforms.

Content reigns supreme in digital marketing, yet recent years have seen a massive shift towards visual content, as opposed to text.

If a picture says a thousand words, then a luxurious, aspirational lifestyle shot can write novels for your brand.

Colour management is critical to your consumer trust - here are 5 ways to save money through proper colour management.

You think you can do it all yourself? It’s trickier than it might seem…