CONNECTING THE DOTS

Industry insights, tips and tricks for brands who want to produce powerful and consistent content and packaging.

BRAND CONTENT Richard Holland BRAND CONTENT Richard Holland

How to Start Planning For a New Product Launch

There aren’t many things more exciting in business, nor more nerve wracking, as a new product launch. The most successful product launches become almost the stuff of legends – think of the original Apple iPhone launch in 2007, or the successful TV campaigns for the soft drink Tango in the 1990s.

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