The Lounge Soho
One of Soho’s most established hairdressers, The Lounge Soho wanted to create a mobile-friendly web presence that was in keeping with their eclectic style and re-branding.
This celebrated London hairdressers is firmly established as one of the very best in London. They wanted a re-branded website to reflect the flair that earns them this reputation, one that could match the credibility of the publications and magazines they regularly appear in, including Vogue, Elle Decoration, GQ, The Sunday Times Style and Time Out.
Having worked with The Lounge Soho for over 15 years, we have a great understanding of how their business works. We had already developed an incredibly strong internet strategy for them which generated a huge amount of new business, so it was important that rebranding their web presence didn’t cause loss of traction within the marketplace and search engines.
Working closely with the design studio responsible for their re-branding and interior design, a magazine-style website was envisioned, enabling them to create editorial content to increase customer engagement and further develop their positioning within search engines.