IMPROVE PRODUCT
SALES WITH Mobile
OptimisED IMAGERY
Optimised Imagery E-commerce Solutions
Are you making it hard for your customers to choose your product on a mobile device?
When it comes to e-commerce and selling online, not only do we need to consider what is the best imagery and content that sells the product, but also the devise that your customers are using. Many of use are turning to our mobiles for ease and speed.
“During lockdown, eCommerce sales skyrocketed – in May, it accounted for 33.4% of all retail transactions in Britain.”
Standard Pack
Standard Pack
Optimised Pack
Optimised Pack
Standard Pack
Standard Pack
Optimised Pack
Optimised Pack
Mobile image optimisation ensures your images relevant when viewed on small format digital devices. It recognises that your product imagery has multiple viewing platforms, and as such requires multiple faces to show itself off best to consumers. Whereas a true-to-pack render may be fine for use on your desktop site, that kind of imagery will fail to thrive when used on a mobile or tablet screen.
A pack that is busy with information such as weight, size, USPs and nutritional information is great in your hands, or viewed on a laptop screen, but shrink down that same pack image to a thumbnail on a screen in your palm, and suddenly it takes a lot more mental decoding before wary consumers decide to add it to their virtual baskets.
Mobile image optimisation is, at heart, a simple enough task, but due to the nature of the creative industry, it requires a skillset which rarely sits under the same roof. You need the eye of a designer to ensure that a stripped-back pack still retains brand identity and key information, a CGI artist’s skill to create quality renders in fast turnaround times, and a manager’s discipline to keep the flow of images moving to deliver back to the client with minimal disruption.
At WK360, we’ve always believed in the strength of our 360 end-to-end approach. Using the best talent, and the most up-to-the-minute infrastructure in the form of our render management system, we can undertake your mobile image optimisation project from start to finish, without it ever leaving the building.
