E-commerce Product Photography

E-commerce is becoming a more crowded arena by the day, and standing out is a must if you want success online. Fortunately, showcasing your products is one of the things WK360 does best, and one of the many ways we do it is by illustrating the story of your brand using stunning photography.

Our state-of-the-art studio is fully equipped to the latest spec, and large enough to build physical room sets. Our experienced photographers work both in-studio and on location, and our design team will make sure you have the best props, backgrounds and placements to capture the most dynamic imagery for your online audience.

Product Photography

E-Commerce needs content, pure and simple. If you have a product to market, then you need imagery to showcase it to your customers. Product photography, such as packaging and cutout shots, is bread and butter work for our studio team, but that doesn’t mean it’s easy. Great product photography is more than just point-and-shoot photography; it requires an eye for detail, an organised mindset and a motivation to get the best shot to present goods in an engaging way.

We shoot everything from shoes to tea, from nail polish to power tools, and each shot is arranged to show that product’s best features, USPs, pack info, contents, even colour and shape, to instantly catch the attention of the consumer. Clarity is key here, and our professionals have years of industry experience to draw from as they bring your products into the frame. For cut-out shots, we shoot on a white background, with all imperfections, shadows or creases removed in post-production. For pack shots, we keep things as clean as possible, using a neutral background and subtle angles to ensure branding and pack information is always clearly visible.

We can even move beyond the camera to help bring your products into the frame, sometimes before they’ve even left the drawing board. With our photorealistic CGI, we are now able to create photorealistic renders of products and packaging without a physical sample. So if sourcing product for your shoot day is proving difficult, or if you’re keen to get assets to market before the production wheels start to roll, then photorealistic CGI a great alternative.

lifestyle Photography

When you’re taking customers on a digital journey, sometimes you need to create just the right atmosphere to inspire them. With the right imagery you can transport your audience to a showroom at the click of a button - or beautifully present your product range in their ideal setting.

Capturing lifestyle photography that works is no easy task, but we’ve got the experience necessary to bring you the best creative ideas and see your visions through to reality. Our Art Directors will help you decide what is best for your business - what feel you need your images to portray, which props to use and what kind of location would work best. From storyboard scamps to post-production, you’ll be as involved in the process as you want to be, right up until the dazzling finished content.

Room-set Photography

If you’re looking to build an exciting gallery of lifestyle or room-set photography for your next website or online product launch, look no further. E-commerce is a fast-paced environment but we can deliver and accommodate, whatever your content needs.

For years we’ve worked with some of the high street’s biggest names, such as Bathstore, Dunelm, Robert Dyas, and more, providing them with dynamic and inspiring lifestyle shots which show off their products. Our photography studio has held sets for bathrooms, kitchens, lounges and bedrooms, all meticulously crafted by set builders, stylists and designers who can really bring the on-trend feel you are looking for to life.

Moving Stills (360° Spin Sets)

Engagement online is key for your customers, and nothing will hold their attention more than being able to interact with your product. Moving imagery is always a head-turner in e-commerce, and the 360° photography we offer is guaranteed to get your products and your brand noticed. 360° photography is not only proven to extend user dwell-time on a site, it lets them see your product exactly as it is. This transparency works wonders with both new and returning customers alike.

We’ve applied this technique to show storage options for beds, the side pockets and attachments of luggage, and even packaging features like the new WD-40 Smart Straw. Our 360° photography allows you to showcase your product from every angle. It also gives you the opportunity to really show how your product works and what its benefits are. 

Moving Stills (Cinemagraphs)

Captivate your fast-scrolling audience with a mesmerising combination of photo and video. Dynamic and striking, our cinemagraphs are a simple yet effective way of making your message stand out in the noise of the e-commerce crowd.

Cinemagraphs are incredibly versatile – digital artists can use anything that moves to create one. They could be featured on website homepages, social media posts, and email marketing campaigns to enhance a customer’s journey. These clever moving visuals allow for the subtleties of photography to be enhanced by motion, drawing your viewer’s attention to elements that might otherwise go unnoticed. 

Our creative designers can help you find the best visual concepts for your products or brand. Our photographers can capture the desired imagery, and our studio will develop the moving animation via either traditional videography or CGI software. The result - visual magic in easy-to-place GIF format.

NEXT: E-commerce CGI