CGI Solutions for E-Commerce
When you need to get your vision out there but can’t wait on production or manufacturing times, CGI is the solution. Our creative team have the industry knowledge and artistic insights to create flawless photo-realistic imagery for any marketing campaign, bringing your brand to life and products to the e-commerce marketplace during tight launch schedules.
Not only is CGI a clever way of creating the content you need within your deadline, it can be a cost-effective alternative to photography when location or multiple shots are needed. What makes CGI perfect for E-commerce is the ability to adjust, re-dress or re-use CGI models without having to re-shoot a whole product range.
At WK360, our in-house photographers work hand-in-hand with our CGI specialists, so photo-perfect results are always guaranteed. Our experts are also skilled in combining the two disciplines, giving you the best of both worlds while still satisfying your budget or time-restraints.
CGI (Room and Flooring)
Using CGI technology to create Room Set and Flooring imagery is ideal for showcasing your range online. By creating a 3D model of the room, textures can be added to the walls, flooring, and all the products that might sit inside it. (This also means you can show off as many of your products as you like in a room set - filling up the room with rendered 3D models of matching products in a range is a nice way to get some add-on sales.)
CGI is great for flooring too, as it guarantees a nice, clean photo-realistic image which can be changed to accommodate any design, and duplicated as many times as you want.
The best part is, once we’re done creating the imagery, you’ll always have access to the 3D models of your room and products. At any time, the files can be opened up and adjusted, giving you scope to update your product image catalogue with minimum hassle and at reasonable cost.
CGI (Product)
Product CGI is becoming incredibly important to brands and retailers, and nowhere is it more valuable now than online. As more content is required for more channels, CGI becomes the most flexible and sensible choice.
Rendered product images can be listed on the web, and now, with recent developments in mobile technology, through mobile devices in the form of augmented reality.
Photography is great for high-volume, short-life product shots, but if you have a product with longevity and you want to keep it fresh and used across many channels, then CGI is your most cost-effective option.
