ELECTROLUX CINEMAGRAPHS
ENHANCING BANNER ADVERTISEMENTS
Having successfully created 50 banners for Electrolux’s ‘Zanussi’ range, we wanted to take it one step further when it came to the ‘AEG’ range of banners. Our aim was to increase interactivity and the engagement of potential consumers, in a new and inspiring way. Our solution to this was to enhance the graphics with rich media,
specifically cinemagraphs.
Furthermore, by incorporating the use of cinemagraphs we produced powerful visual effects on AEG banners at speed, meaning Electrolux was free to react instantly to news, events, and competitor activity, maximising their marketing potential. From steam to lighting, we worked up a variety of ideas to strengthen the impact of the creative materials.
See below for a few of the different design concepts we produced.
If you’d like to read more about what cinemagraphs are and how we create them, click here>>>
HOW DO WE MAKE OUR CINEMAGRAPHS?
Whether you have ideas for them already or not, our creative designers will help you find the ultimate concept for your cinemagraph. For a more detailed look into the process behind creation of cinemagraph graphics, click the link below.
