CONNECTING THE DOTS
Industry insights, tips and tricks for brands who want to produce powerful and consistent content and packaging.
FILTER POSTS
Be Prepared for 2025 with our NEW 5th Edition Calendar!
The 5th edition of our oh-so-popular marketing calendar has been released for download, covering January to June 2025!
Test your Brand awareness
You would have seen these hundreds of times but do you know which logo is correct?
Are you a dingbat?
Can you identify a well know saying or phrase from these rebus puzzles?
How ‘On Brand’ are you?
Can you tell us the brands that these logos represent? It’s trickier than you think.
Unleashing the Power of QR Codes
In today’s digital-first world, QR codes have emerged as a crucial tool for bridging the physical and digital realms.
Calendar update - we have added events up to July 2024!
The second instalment of our extremely useful marketing calendar covers key dates to the end of June 2024
Plan your Marketing with our very useful calendar of key dates.
We’re excited to announce the release the first part of our new very useful key dates calendar for marketeers. This covers July 2023 through to December 2023…
Revolutionising marketing efforts: How automation empowers client marketing teams
In today's dynamic marketing landscape, efficiency and speed are crucial for marketing teams to achieve their goals.
Five reasons why CGI mock-ups could revolutionise your design and production timelines
Mock-ups allow you to test out materials, shapes, designs, and colours, and explore any hangups in the print or production process before you commit. It can also provide early product content for marketing purposes.
Test Your Colour Skills...
When it comes to audiences and colour, agencies need to get it right. Research shows that 90% of product judgements are based upon colour alone, which sounds reassuring until an episode like ‘the dress’ occurs, and creatives are left shivering.
How to Plan a Packaging Rebrand
Packaging creates the first impression, conveys the brand’s values, vision, and identity, and makes an indelible mark on the psyche of the consumer.
Does Connected Packaging Really Work?
Brand evangelists love them, and successful marketing campaigns are often built on them, but what’s the real deal with QR codes? Here’s a look behind the pixels.
3 Marketing Lessons We Can Learn From Lockdown
While most of the country was adjusting to life on the sofa, the majority of creatives spent lockdown busily applying their skills to building a new, digital reality.
CGI vs PHOTOGRAPHY: Which is better for e-commerce?
It’s got to look real, feel real, and – in terms of user experience – be real. So, what’s the best solution for eCommerce imagery?
WHAT’S YOUR PERSPECTIVE?
The summer holidays are over, schools are back and life seems to be getting back to some sort of normality, so we thought we would screw with your head with a…
ARE YOU A MATCH FOR THIS?
We can’t promise any medals, but we can help you flex your grey matter with a matchstick conundrum…
HOW MANY TRIANGLES?
Now to get your brains working, this month we have set a three-sided conundrum…