MARKETING CREATIVE CONTENT MANAGEMENT TECHNOLOGY
Marketing Works
Do you find managing marketing projects painful? Schedules being missed? Campaigns a nightmare to organise?
360 Works is our online marketing production management system and it will take your project from brief right through to file delivery.
Managing complex and high volumes of marketing collateral has never been simpler. Our brand new system is revolutionary and has been developed during the COVID crisis, so it has the new normal built in, making working from home easier than ever.
Because it’s been developed using the latest software development techniques, it’s the most flexible and tailorable system on the market, blending industry standard packaging management software with our own in-house developed portal and briefing system.
The system features include:
Totally bespoke briefing that can be tailored to your own work practices but also ensuring industry best practice and compliance
An asset DAM which enables you to upload all relevant assets to the project, keeping everything neatly filed together and instantly accessible
A brief approval system which enables each stakeholder from Brand Manager to Marketing Director to approve a brief before we begin the artwork process, saving time and money later in the process
An artwork approval system which enables all stakeholders to collaborate on the artwork either in a given order or simultaneously, saving time and money in correction rounds
A dashboard which offers reporting on KPI’s that can be personalised to your business, as well as reporting on correction round causes, allowing you to perfect your processes internally and save more money in future
Auto critical path creation which enables you to plan projects with ease, and a sophisticated tracking system which warns you when projects are beginning to go off track, giving you plenty of time to bring things back on schedule
Your artwork files are your property, so we can either store them for you or link the system into your own artwork storage system, meaning you can benefit from all the time-saving aspects of 360 Works while still retaining control of your assets.
Our Technology in a little more detail...
360 Approve (Online Approvals)
360Approve saves you rounds of corrections and makes the proofing process transparent, showing you who requested the change and when.
This technology is pioneering for any project where communication is key, allowing you and your colleagues to always be on the same page when it comes to reviewing the artwork for a project.
360 DAM (Digital Asset Management)
WK360 has been handling imagery and marketing assets for years, and we work with some of the world’s biggest brands, providing a uniquely flexible solution to asset management storage which can be tailored to suit your individual needs.
Image Asset Management
A key function of the 360DAM. We’ll maintain your image asset library and organise it in a folder structure that suits you.
Adding metadata to the images makes search and retrieval easy and incredibly fast. We can add asset timers that allow you to stop images being used before a certain date, or add watermarks to give you more control over your assets.
Images can then be served to whoever you allow access to through a secure log in, giving you the ultimate control in distribution and use, without wasting precious management time.
Artwork Asset Management
WK360 supplies artworks to businesses globally for general marketing material and packaging.
Our DAM will keep your assets organised and available to individual territories, allowing them to create their own local promotions and providing a sign-off procedure back at global headquarters. This keeps the sign-off and compliance process streamlined and saves you a huge amount of time and money transferring files by email.
For general online marketing material, we hold master templates and finished material on the DAM, and keep it organised and available to anyone you choose. This is ideal if your company uses multiple agencies, or agencies in different parts of the world, keeping your brand consistent while giving your different markets the flexibility to work on assets for themselves.
Shoot Asset Management
Photographic shoots can create a huge number of images that need to be reviewed and selected for further post production work. We’ve created a system that allows your photographers to upload their images to a selection area. You can then select the images, annotate any work that needs carrying out, and the system will direct the image to our post production and retouching team, where the required work will be done.
Once complete, the images are made available in the 360DAM, and organised into a folder structure where they can be searched for with powerful search tools.
Being able to access the system wherever you are saves you a huge amount of time. It also saves file transfer time between different suppliers and, because of our back up system, the images are safely stored and backed up on secure raids for every eventuality.
