CONNECTING THE DOTS
Industry insights, tips and tricks for brands who want to produce powerful and consistent content and packaging.
FILTER POSTS
MIRROR MIRROR
This month we have a doozie of a Brain Fangle puzzle for you to wrap your grey matter around. Have you got what it takes to break the…
MISSING FISH?
To celebrate the joy of being able to do things again, we have a Brain F’angling question for you to answer…
How to Start Planning For a New Product Launch
There aren’t many things more exciting in business, nor more nerve wracking, as a new product launch. The most successful product launches become almost the stuff of legends – think of the original Apple iPhone launch in 2007, or the successful TV campaigns for the soft drink Tango in the 1990s.
5 Factors To Consider When Designing Packaging
Packaging design is a complex process with many factors to consider. Packaging designers have to consider two distinct sides to their work – the first being the physical, constructional side, and the other being the graphical design side.
What Are The Benefits Of Image Retouching?
Image retouching, or swatch-matching to maximise the accuracy of colours used in your content and branding materials, is important to improve customer satisfaction, reduce returns, and increase your ROI.
4 Reasons You Should Incorporate CGI Into Your Product Marketing Content Plans
Computer Generated Imagery (CGI) is most commonly associated with Hollywood epics, but is now being used as part of marketing strategies by a wide range of businesses – from health and beauty brands, to interior designers and packaging manufacturers.
PAPER PLACES
Whether box set binging, completing Netflix or discovering YouTube wormholes, there are more square eyes than ever before…
Why Mobile Image Optimisation Is Essential For Your Sales Post-Covid-19
Mobile image optimisation is the optimisation of your images for viewing on small format digital devices. It recognises that your product imagery has multiple viewing platforms.
How To Find The Right Packaging Production Agency Fit For Your Brand
Find out exactly how a packaging production agency can help you with your branding.
4 Best Brand Packaging Design Trends 2021
Product packaging design is a constantly shifting field, governed by design trends that seemingly come and go.
The Importance Of Visual Content In 2021
Content reigns supreme in digital marketing, yet recent years have seen a massive shift towards visual content, as opposed to text.
SQUARES BEFORE MY EYES!
We thought we’d kick off 2021 with a right doozy! Take a look at the picture and guess how many squares there are.
A CHRISTMAS CONUNDRUM
Whether you’re feeling ‘Bah Humbug’ or getting into the Christmas spirit, this month’s challenge should be easier to work out than the government’s Christmas guidelines…
TIME FOR TEA!
We are a country of tea lovers, so this month’s brain tea-ser (get it??) is for all you tea addicts out there.
Will Working With A Creative Content Agency Boost eCommerce Growth?
Digital content is a good way for e-commerce brands to differentiate themselves from competing businesses, engage prospects and customers, and secure more sales.
Giving You The Gift of Positivity!
We wanted to end the year by sharing our ‘gifts of positivity’. These are the moments that have brought our team happiness, peace, joy, love and gratitude.
Does Design Really Matter For Digital Publications? How A Design Agency Can Help Get It Right
A growing number of commercial and leisure publications are now switching to digital versions, either to give subscribers a choice of print or digital format, or to migrate entirely to online publication in order to save costs.
What Is Photorealistic CGI?
If a picture says a thousand words, then a luxurious, aspirational lifestyle shot can write novels for your brand.
OCTOBER’S CONUNDRUM
Do you think you have the ghouls to answer our frightfully tough parking conundrum?